Pages

Tuesday, December 3, 2013

Premature ejaculation: the hidden pub behind the shock campaign

A match flames . The other fall head ruefully . The verdict : " You ignite too quickly." The poster, striking , is omnipresent. In the subway , on the bus. The pub boasts a new information on premature ejaculation, garderlecontrole.fr site. Site funded by the generous laboratory Menarini , which also happens to be ... the only manufacture and sell only drug market dedicated to premature ejaculation: Priligy . Rehab in four points.


1 . This " information campaign " has zero scientific backing

Just when Priligy arrived in pharmacies, in April 2013, Menarini Laboratories have launched a wide public " information campaign " on premature ejaculation. As a TV spot , combined with a " news site " garderlecontrole.fr . Menarini could not make calls directly Priligy legislation prohibiting campaigns consumer advertising for medicinal products subject to medical prescription and outstanding - which is the case of the latter.

The National Security Agency of the drug ( MSNA ) in charge of the control drug advertising has apparently found nothing wrong with this approach masked . I must say that in advertising as the site, no drug is mentioned .

I understand it is true that it is surprising , " is we only confirmed the MSNA , without further comment.

Now consider the site " garderlecontrole.fr " in particular , which refers to the poster. In official appearances, it is certified by any health authority. Simply overwhelmed with advice videos of physicians: the very media Sylvain Mimoun , sexologist, Pierre Costa, professor of urology at the University Hospital of Nimes and Gilbert Bou- Jaoudé , sexologist Lille . The site is also a partner in two medical associations and research on sexuality : the French Federation of Sexology ( FF3S ), chaired by Pierre Costa and the Association for the development of research information on sexuality ( ADIRS ) chaired by Gilbert Bou- Jaoudé .

Only downside , size : these eminent scientists bonds are far from disinterested . Since the decree of May 2013, links of interest between doctors and lab are published by the National College of Physicians until the first half of 2013. We discover in this online archive that three doctors had close relations with the Menarini laboratory that has pampered from November 2012 , six months before the drug is available in pharmacies.

In practice? In December 2012 and January 2013, our " specialists " start by participating together on several boards of experts, meetings between the lab where specialists offer local and cover . On 4 April 2013, doctors Bou- Jaoudé and Costa received a " speaker contract " to speak at the press conference Menarini called " premature ejaculation, it is time to talk ," which announced its first national information campaign (TV , web and press) and the creation of the site " garderlecontrole.fr " .

On May 25 , the same benefit from new " speaker contracts " to intervene at a conference - the amount is unknown . We know however that Menarini has disbursed 634 and 449 euros to give them hospitality . Excluding gains for physicians in terms of notoriety. On May 30 , they all participated in a tuck together. And rebelote 16 and 28 May: Dr. Bou- Jaoudé has two " contracts speaker ." On 26 June , he was offered to doctors and Costa Mimoun hospitality to Congress Symposium , which takes place in a rather pleasant place for the season: Biarritz. At the rate of 3,000 euros for two. Besides the " contract speaker " June 28 where they spoke on behalf of the laboratory [ see bottom of the program ] .

What else? In December 2012, Mimoun had been invited to a conference for 1,551 euros. Destination Amsterdam. And AIUS ( postgraduate interdisciplinary Association for Sexology ), chaired by Pierre Costa, was funded in 2013. As for partner associations of the site, other serious precautions: ADIRS is sponsored by Menarini laboratory in 2013 , as the FF3S . In short, it is give and take.

Total amount of these grants and contracts? Mystery. File College of Physicians is very evasive about contracts scientific benefit or attending conferences .


In his defense, it involves " the deleterious campaign against doctors and industries , which promotes unemployment." And attests to the less generous pharmaceutical companies : " They do not return any gift, no longer evenings , beneficial trade , catering and the entire country ." Without denying the existence of " contracts speaker " , it states that the amounts paid in fees liberal form, have been tested and registered in the schedules established by the National College of Physicians . We learn by Dr. Bou- Jaoudé that the amounts which depend on the shape and duration of the intervention, are between 300 and 690 euros:
It is far from Nicolas Sarkozy , " he jokes .
2 . This site is not neutral , it is an advertisement


On the site " garderlecontrole.fr " Menarini is legally protected against possible attacks : we read in the " Legal " that information can " contain errors, inaccuracies , inaccuracies (...) beyond the control Menarini France . " And indeed, the site is quite subtly oriented ... " regardless of the wishes of Menarini France ?" Amid valuable advice on breathing or couple communication , a major consulting and repeated on every page : "There has solutions Talk to your doctor. " .


0 comments

Post a Comment