Everything in this album had been outlined in "4" , the last album released in June 2011. One who, from a young age (she was 12 years old when training Destiny's Child ) is pushed by his producer father and manager Matthew Knowles breaks with it shortly before its release . She decides to manage his career itself, and to do things his way. Less promo, a reduced rate and also a desire to no longer submit to the dictates of radio size : 3 minutes hooks and bridges, cussed and punchy as it takes to satisfy the attention deficit digital addicts . When all other pop divas strung hits and albums as it bags ( Rihanna has released seven albums in seven years) , she decides to go down. And unfortunately, it pays . No securities "4" does not appear in the top 10 American single " Run The World ( Girls) " manages to reach the top of European charts .
But instead of brooding on his defeat and return to his old habits , it does the opposite and invents its format. And it works . In one day, 570,000 copies were sold , ranking the "visual album" # 1 selling ITunes in more than 100 countries. Yet in " Beyoncé ," there is no real tube. No " Crazy in Love " or " Single Ladies ", but 14 tracks - long , complex , more polished than ever - making more echoes an egghead R'n'B to The Weeknd sounds as formatted for dance floors Rihanna and Katy Perry. Except perhaps " Blow ", a groovy electro funk track (very Pharrell 2013) pretty retro , that would evoke the Janet Jackson 1980 - written by Justin Timberlake, Pharrell Williams and produced by Timbaland . Or " Drunk in love " ten years after " Crazy in Love " and still duet with Jay- Z , her husband, now her daughter's father . The title, the original diva Houston even try to pass almost rapping and without spot or face a vase Jay- Z particularly like his verse.
On " Haunted " , a sort of dark electro pop ballad whose very sex freaks clip evokes Madonna, she sings " not for sale Sold / Probably will not make no money off this , oh well. "( Not for sale Sold / I'll probably not make money with it, and then ) . She takes risks , knowing that with his superstar status , she still continue with the music industry in crisis , to save a lot more with its titanic tours. Same message and same atmosphere on "Partition ": " Radio say speed it up / I just go Slower " ( Radios say go faster , I'm just more slowly) .
The day of the surprise output image is the internet and social networks around : we see Beyoncé in Christ, the raised finger , omnipotent , with a sentence of comment " Chicks be like : Thanks for waking me up B and giving me life "( girls just kind : Thanks for B woke me up and brought back to life ) . Because if there is a good singer girls and women , it's Beyoncé. It is what Michelle Obama chose to speak to American girls . Yet it is also one discovers hyper sexualized in her videos , but in his words, " Let me sit this ass on you " to " Rocket ". Yet this is the same woman who asserts " Grown Woman " ( the penultimate track on the album ), " I'm a grown woman / I can do whatever I want ", " That girl can get whatever she wants , " she is speaking Nigerian writer Chimamanda Ngozi Adichie feminism on " Flawless "while professing his now famous" Bow down bitches . " And above it which almost cutesy , proclaims love for his daughter on " Blue ." The album was to be called "Mrs. Carter ," the name of her husband, he is called " Beyoncé ".
So what understand ? If not it tries to show that power and sexuality are compatible today with maternity and women helping women . The ultimate proof of its acceptance as a woman : the video for " Yonce ". We discover the singer, the same level as the three Métis models the most beautiful moment - the stars Jourdann Dunn, Joan Smalls and Chanel Imman ( the never-seen in the history of pop divas ) . Beyoncé is no longer afraid of anything.
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