Facebook launches video ads in the news son !!

The social network Facebook announced Tuesday the launch of video advertisements appearing in the news feed of its members. "This week , a few people will see video ads for the new film ( sci-fi to get the first half of 2014) Divergent start in their news feed ," which brings together the publications of their friends, a message indicates published on the Facebook site . These promos will start automatically , but without sound , when the user arrives at their level in the newsfeed , the company said . If he continues down this thread to pass on these publications, they will stop automatically , but if clicked or circulated in full screen , the sound will be added .==>

Facebook says it is already testing since September this type of diffusion for videos posted by friends of the user and this has resulted in a 10% increase in reactions to these videos (share , comment, click the button "like" ) . Advertising videos will be broadcast on conventional computers as on mobile devices . However, Facebook says that for the latter, the ads will be downloaded in advance, when the tablet or smartphone is connected to a Wi -Fi network, and do not therefore be deducted on packages of mobile data user.

test

Facebook mentions yet " an initial test, limited," saying he wanted "to determine future uses based on what we learn with this test ." The network seeks to avoid a shift of its users as possible if they feel overwhelmed by advertisements. But like other free online services , Facebook derives most of its revenue from advertising. In the third quarter , advertising revenue and had jumped 66% to $ 1.8 billion (for a turnover of 2 billion) .

Much of this revenue comes from the "sponsored " posts by advertisers that Facebook had started last year to publish in son current members. The extension of this practice video spots , seen by analysts as a potential source of huge additional income was the subject of speculation for many months. Facebook did not disclose its rates Tuesday, but the Wall Street Journal says that advertisers may have to pay $ 2 million per day to broadcast spots up to 15 seconds the son of current members of the older network 18 to 54 years.