Bouygues Telecom Recovery , Monday, Dec. 9 , the price war between mobile operators by announcing that 4G extended at no extra cost to all packages of its range .
Bouygues Telecom states that " customers who purchased these offers [ 3G , Ed] will automatically benefit from the 4G, at no extra cost and without any re-engagement " , provided you have a 4G compatible phone (see the list of compatible smartphones ) . The integration of 4G in all packages currently marketed range operator will be " no extra cost ," he says .
" Bouygues loses his nerves "
This decision follows the aggressive mobile Free, Tuesday announcement, adding compatibility with 4G networks to all subscribers without increasing the price of the package . For 19.90 euros monthly , the fourth operator offers unlimited calls , unlimited SMS, and unlimited internet access to 4G 20GB per month .
The announcement had caused confusion for Free mobile has only a limited 4G network to 700 branches , 5,392 against Bouygues Telecom , which covers 63% of the French population.
Whatever, two days after Free, Bouygues Telecom has responded by announcing the addition of 4G to its low cost packages , B & You, at no extra cost . No date was then specified. For their part, Orange and SFR have not budged .
Operators have invested billions..
of euros in the deployment of 4G networks , expected to provide access to a fixed line as fast mobile internet . The launch of 4G should be a way for the three incumbents to raise prices after the thunderous arrival of Free Mobile in early 2012.
However, the new offer 4G Free, followed shortly by Bouygues Telecom, is not likely to raise market prices . Worrying that the government has, since the announcement of Free, expressed concern on 4G offers low cost and economic impact on the sector. " In the medium term , a new price war would weaken the ability of operators to maintain significant levels of investment in telecommunications infrastructure ," stressed ministers Recovery productive Arnaud Montebourg and the Digital Economy Fleur Pellerin.
" 4G is neither more nor less than the 3G technology suite . There is no reason to restrict access ," retorts Roussat Olivier , head of Bouygues Telecom, in " Echos " . " And it should not necessarily be more expensive. "
No repercussion of the rise in VAT
Bouygues Telecom adds that he " will not pass the VAT increase scheduled for 1 January price of its offerings or those offers B & You" , its low cost subsidiary.
Bouygues Telecom covers 63% of the population since the launch of 4G network on October 1 , which represents a significant advantage over its competitors SFR and Orange which they reach 40% to 50 % coverage by the end of year.
The advance in terms of coverage of Bouygues is related to the permission he had received to take advantage of a frequency that previously used for 2G (voice only ) to get the mobile broadband . Giving it , at least for a few months , a competitive advantage over its competitors.
Today , Bouygues Telecom democratizes 4G making more accessible the largest 4G network in France [63 % of the population covered ] and thus encourage the development of uses , "said the operator in a statement.
Bouygues Telecom states that " customers who purchased these offers [ 3G , Ed] will automatically benefit from the 4G, at no extra cost and without any re-engagement " , provided you have a 4G compatible phone (see the list of compatible smartphones ) . The integration of 4G in all packages currently marketed range operator will be " no extra cost ," he says .
" Bouygues loses his nerves "
This decision follows the aggressive mobile Free, Tuesday announcement, adding compatibility with 4G networks to all subscribers without increasing the price of the package . For 19.90 euros monthly , the fourth operator offers unlimited calls , unlimited SMS, and unlimited internet access to 4G 20GB per month .
The announcement had caused confusion for Free mobile has only a limited 4G network to 700 branches , 5,392 against Bouygues Telecom , which covers 63% of the French population.
Whatever, two days after Free, Bouygues Telecom has responded by announcing the addition of 4G to its low cost packages , B & You, at no extra cost . No date was then specified. For their part, Orange and SFR have not budged .
Bouygues is losing his nerves , "lamented a competitor interviewed by " Les Echos " . " If we go now in the price war , it's a new slap for telecoms . "
Operators have invested billions..
of euros in the deployment of 4G networks , expected to provide access to a fixed line as fast mobile internet . The launch of 4G should be a way for the three incumbents to raise prices after the thunderous arrival of Free Mobile in early 2012.
However, the new offer 4G Free, followed shortly by Bouygues Telecom, is not likely to raise market prices . Worrying that the government has, since the announcement of Free, expressed concern on 4G offers low cost and economic impact on the sector. " In the medium term , a new price war would weaken the ability of operators to maintain significant levels of investment in telecommunications infrastructure ," stressed ministers Recovery productive Arnaud Montebourg and the Digital Economy Fleur Pellerin.
" 4G is neither more nor less than the 3G technology suite . There is no reason to restrict access ," retorts Roussat Olivier , head of Bouygues Telecom, in " Echos " . " And it should not necessarily be more expensive. "
No repercussion of the rise in VAT
Bouygues Telecom adds that he " will not pass the VAT increase scheduled for 1 January price of its offerings or those offers B & You" , its low cost subsidiary.
Bouygues Telecom covers 63% of the population since the launch of 4G network on October 1 , which represents a significant advantage over its competitors SFR and Orange which they reach 40% to 50 % coverage by the end of year.
The advance in terms of coverage of Bouygues is related to the permission he had received to take advantage of a frequency that previously used for 2G (voice only ) to get the mobile broadband . Giving it , at least for a few months , a competitive advantage over its competitors.
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