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Friday, December 13, 2013

BEYONCE, A SURPRISE ALBUM AND MARKETING REVOLUTION " Video"

No promotion, no teasing about the album. Yet yesterday in the night ( French time) , the singer surprised her fans by releasing its album without notice. Successfully strike a surprise today is an achievement .

The album was announced nowhere. First upheaval : the securities may not be purchased separately , so you buy the whole album ( until 20 December). Second bold : it was immediately comes with a clip for each title. A distribution format that goes against all established patterns , but, like giant Netflix streaming , ahead of the desires and needs of consumers in the digital time . Listening can not be determined by an agenda, but each individual can call his own.

She suggested there eight months that the album would be called " Mrs. Carter " as his tour. But the singer has clearly not desired longer be reduced in the name of her husband. No more identity disorders " I am ... Sasha Fierce " or statements of allegiance marital . Beyoncé is short. Throughout the album , the singer is free, requires identity , refines his compositions to achieve exist alone . And understood very well what means implemented to continue to rule the pop world . God save the Queen B.

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