Apple bought a start-up data analysis of social networks, Topsy , for more than $ 200 million , said Monday, Dec. 2 the "Wall Street Journal" .Nothing is said about the use by Apple but will this acquisition could be linked to new online music listening IT service group , the newspaper said , citing sources familiar with the matter .
Topsy , according to the " WSJ ", is part of a handful of partners who have Twitter access to a large amount of data the social network companies.
Headquartered in San Francisco, announced in early September Topsy index all tweets since the beginning of Twitter in 2006 , creating a paid search engine dedicated to the social network.
"Scan instantly any subject "
Requested , the Apple group recalled that " buying occasionally small technology companies but generally he did not speak or projects or objectives ."
Topsy was able to comment on this information .
Topsy says it wants to help its clients " instantly analyze any topic , phrase or hashtag through years of posts on millions of websites ."
The analysis of these data can be used for example to assess the effectiveness of advertising on social networks.
Apple held a social network dedicated to music called Ping, but it closed last year. He plans to launch this fall a music listening online service called iTunes radio.
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