A soberly called "Donatella" song on the last album of Lady Gaga "Artpop" a sequence of total Versace looks for a few weeks and declarations of love via interposed between the two women social networks: rumors of a formal collaboration were good train.
On November 23, the photographer Mert Alas formalizes the news on his Instagram account , followed closely by Versace and Lady Gaga. Brand welcomes this campaign " marks the latest step in the continuing friendship between Donatella Versace and Lady Gaga. " The designer says his side she sees the singer as a" member of the family, the embodiment of the Versace DNA . "
Already for the video for " Edge of Glory " in June 2011 , Lady Gaga had demonstrated its commitment to the Italian brand by wearing a Versace dress Vintage 1990s. For the occasion , the brand was ( first ) ventured out archives , locked since the tragic death of Gianni Versace in 1997. Donatella Versace said then : "I am a big fan of Gaga and I think my brother would also have appreciated his talent. Like him, Lady Gaga is not afraid to go beyond the limits. It has created a new vocabulary , linking music, fashion, theater and art . For me, this video is a wonderful tribute to all those who are willing to take risks . "
In October 2012, Donatella Versace invites Lady Gaga in its Milanese villa. The opportunity for the singer to wear creations of Gianni Versace, near a red dress inspired by the world of bondage body.
Later the same day, the two acolytes greeted the crowd from the balcony. The singer then grimée in Donatella. Everything was there: long hair peroxidized, the smoky eye and tan jet-setter.
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